Pay Per Click (PPC) Marketing

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Pay Per Click Advertising Company

In the dynamic landscape of the modern economy, securing a robust online visibility is no longer a luxury, but an imperative. This is where, a leading PPC Agency, can elevate your presence. Pay-per-click (PPC) advertising, a tool of remarkable potency, provides an efficient avenue for enhancing digital presence, connecting with your ideal demographic, and fuelling conversions. Unlike organic search engine optimisation, PPC offers immediate results, strategically placing your organisation at the forefront of search engine results and in the line of sight of those actively seeking your services.

Keyword Research & Analysis

  • Offers exceptional visibility through its extensive network,
  • Delivers precise audience targeting based on
  • Supplies detailed insights and analytics

Landing Page Conversion Optimization

  • Features less competition than Google.
  • Reaches an audience beyond Google’s scope.
  • Integrates flawlessly with Microsoft Advertising.

PPC Management

  • Features less competition than Google.
  • Reaches an audience beyond Google’s scope.
  • Integrates flawlessly with Microsoft Advertising.

Paid Search Advertising

  • Features less competition than Google.
  • Reaches an audience beyond Google’s scope.
  • Integrates flawlessly with Microsoft Advertising.

Ads A/B Split Testing

  • Features less competition than Google.
  • Reaches an audience beyond Google’s scope.
  • Integrates flawlessly with Microsoft Advertising

Social Media Advertising

  • Features less competition than Google.
  • Reaches an audience beyond Google’s scope.
  • Integrates flawlessly with Microsoft Advertising

What Are the Different Types of PPC Ads?

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

Search Ads

We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture

Display Ads

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile.

Social Ads

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile.

Remarketing Ads

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile.

Google Shopping Ads

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile.

In-stream Ads

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile.

SEO vs. PPC: Which is the Right Strategy for Your Brand?

Feature Search Engine Optimization (SEO) Pay-Per-Click (PPC)
Purpose
Improves organic traffic, builds brand awareness, establishes credibility, and gains customer trust.
Provides immediate control, flexibility, and instant results for brand visibility.
Time to See Results
Typically takes 4-6 months or longer to see results. Only a small percentage (5.7%) of web pages rank in the top 10 within a year of publishing.
Delivers fast results as ads can go live immediately, making it ideal for campaigns with a short timeframe.
Purpose
Improves organic traffic, builds brand awareness, establishes credibility, and gains customer trust.
Improves organic traffic, builds brand awareness, establishes credibility, and gains customer trust.

Why Pay Per Click Advertising is a Great Investment

Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.

Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:

  • The top three posts on SERPs get 46 percent of clicks (WordStream)
  • Google gets more than 167 billion monthly searches (Search Engine Land)
  • PPC does not require constant maintenance and attention
  • Paid search allows better tracking
  • PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
  • SEM allows you to target local communities online

PPC Marketing for Different Industry

Fashion
Health
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Logistics
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Sports
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Education
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Finance
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Why Choose Us

Yes! With more consumers searching for local businesses online than ever before, local search engine optimization services are essential for your business to attract more customers organically through an online search.
The fact is, more than half of all traffic to local business websites comes from organic online searches, so it is crucial that your company shows up at the top of those search results in your local area.
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PPC Services

In today’s competitive digital landscape, investing in the best local PPC services could mean the difference between a thriving business and a failing establishment.
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FAQs

PPC is the acronym for pay-per-click. It's a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you're rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you're willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.